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Watkins Glen Area Chamber of Commerce

214 North Franklin Street, Watkins Glen, NY 14891

607-535-4300 • 800-607-4552

Tourism assistance Program (TAP)

It is the mission of the Watkins Glen Area Chamber of Commerce to advance economic vitality by providing promotion, education, and support for our members and community.

The Watkins Glen Area Chamber of Commerce will accept funding applications that support and encourage tourism promotion in Schuyler County, New York. The source of dollars from which projects will be funded is the County’s share of taxes collected on overnight stays within the County (lodging receipts).

This application is for the 2021 funding period. The application process will be open from September 1 - October 9, 2020. 

Download the 2021 TAP application here. 

Beginning September 1, 2020, application forms will also be available at the Watkins Glen Area Chamber of Commerce, 214 N. Franklin Street, Watkins Glen, NY 14891. The form can be e-mailed to applicants by contacting Michael J. Hardy at

Step One
Funding Applications must be completed in their entirety and submitted to Michael Hardy at the Watkins Glen Area Chamber of Commerce no later than 12:00 p.m. on October 9, 2020. Any questions concerning the application process may be directed to Michael at 607-535-4300.

Step Two
All Funding Applications will be reviewed by the Tourism Assistance Program (TAP) Committee. The committee is comprised of the following: the Chair of the Chamber’s board of directors, two members of the Chamber’s board of directors, the Schuyler County Administrator, the Chair of the Schuyler County Legislature, two members of the Schuyler County legislature, the Executive Director (Exec.) of the Chamber, and the Tourism/Marketing Manager of the Chamber (or alternate staff/member Exec. Designee)

Applicants may be asked to present a ten-minute (not to exceed) presentation to the committee. If needed, a specific date and time will be announced for this presentation. The final funding decisions will be made by the Watkins Glen Area Chamber of Commerce TAP Committee.

The Watkins Glen Area Chamber of Commerce (the Chamber), being a duly incorporated business with its principal place of business being located at 214 N. Franklin Street, Village of Watkins Glen, Schuyler County, State of New York, is designated by the Schuyler County Legislature as its Tourist Promotion Agency (TPA) to represent the County of Schuyler under the present New York State Tourist Promotion Act.

The Watkins Glen Area Chamber of Commerce is a 501(c) (6) organization engaged in promoting and publicizing the County of Schuyler and the general area in and around the Village of Watkins Glen. The Chamber has been designated by the Schuyler County Legislature as the Schuyler County tourism representative to provide tourism promotion on behalf of Schuyler County. 

As the County’s TPA, the Chamber supports and promotes the County through an identified marketing plan. Our tourism marketing plan includes, but is not limited to the following: design, production, and distribution of an annual Travel Guide; cooperative interaction with and participation in regional programs; public relations; travel writer hosting; a robust social media presence and much more!

The Chamber is given the absolute right and responsibility to allocate funding on behalf of the County and act in the County’s best interest regarding overall tourism promotion. This includes supporting marketing activities that add to the welfare of the County; supporting organizations that promote tourism to the County; and working with regional partners to bring growth to the County.

The Watkins Glen Area Chamber of Commerce creates an annual tourism budget and allocates dollars to existing tourism programs and efforts with in-house projects and anchor partners as a primary task. Up to 75% of the funding will be used for anchor programming and funding qualified organizations and projects that support its strategic tourism plan. Established anchor partners are designated by the Chamber and currently include I Love NY, Finger Lakes Regional Tourism Council (FLRTC), and Finger Lakes Wine Country Marketing & Tourism Association (FLWC) and others. Up to 25% of the funding will be used to fund the Chamber’s Tourism Assistance Program (TAP).

Applicants for funding will be required to file an annual application which must be submitted to the Watkins Glen Area Chamber of Commerce. Each recipient’s project must meet the eligibility requirements outlined in this document in order to be considered for funding. Each applicant must additionally supply matching resources of their own towards their request, demonstrating that they can financially support the purpose of their project, and can complete it in its entirety through funding from the Chamber.


Our Partners:

Chemung-Schuyler-Steuben Workforce New York • 607-937-8337 •

Community Foundation of Elmira-Corning and the Finger Lakes, Inc. • 607-739-3900 •

Corning Small Busines Development Center • 607-937-6861

Finger Lakes Wine Country Tourism Marketing Association • 607-936-0706 •

Regional Economic Development and Energy Corporation • 607-962-3021 •

Schuyler County Farm Bureau • 607-535-3072 •

Schuyler County Lodging & Tourism Association •

Schuyler County Industrial Development Agency (SCIDA) 607-535-4341

Schuyler County Partnership for Economic Development •607-535-4341 •

Seneca Lake Wine Trail • 877-536-2717 •

US Small Business Administration (SBA) 607-734-8130 •